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Post by account_disabled on Jan 29, 2024 1:24:57 GMT -5
Modern film studios do not neglect this step and attract as many brands as possible to cooperation. Thus, the benefit is two-way, because such advertising campaigns attract the audience of both the film and the brand itself. Let’s take “The Little Mermaid” for example, the premiere of which caused a lot of resonance among the world community. Audiences became accustomed to a princess with fiery red hair and white skin, and the Disney film studio rewrote historical and stereotypical ideas about the little mermaid.
This was an excellent occasion to release new lines of dolls Buy Bulk SMS Service based on the prototype of actress Halle Bailey and many others. merch based on the film. Owning Disney-branded merchandise is one of the ways fans feel closest to their favorite characters. The film studio embraces diversity to attract fans of all ages. From plush dolls to children's costumes, accessories and books, branded merch in various formats has filled store shelves.
The idea worked perfectly, and the updated Ariel doll quickly became best seller on Amazon. Hollywood Movie Marketing Trends “Barbie” is not far behind “The Little Mermaid”: a large number of collaborations surprised fans. According to calculations Digi day Modern Retail, more than 100 brands took part in collaborations with Barbie. Since the target audience of the film is mature fans of the doll of the same name, marketers relied on products that viewers use in everyday life.
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