Post by account_disabled on Dec 20, 2023 2:20:14 GMT -5
A fairly low average search volume nevertheless have a very high Keyword Difficulty Difficulty: this may indicate that everyone is fighting on the same queries without worrying about whether they are relevant to you. Internet users and therefore interesting in terms of targeting for the company. The different players in a market spend their time observing each other, watching what each other is doing. None care about the customers. Person. The client is a non-subject. What he wants, what he is looking for, what interests him… interests no one. Indeed, as we know our customers and our offline market, we don't imagine for a second that it can behave differently online. We are generally more concerned with pushing our brand or our offers by every possible lever imaginable than trying to better understand our customers and their needs.
Because there is an essential point, which many ignore: the customer's online behavior has Email Data nothing to do with their offline behavior. Coming online with your ready-made ideas and not confronted with market reality is a guarantee of failure. It is more often online that allows us to better understand offline than the reverse. We very often come to sites that have more than 75% branded traffic. That is to say linked to the brand. We regularly have 99% or even 100% branded traffic. In usage, almost 90% of Internet users' requests are not. You look at this data, you calculate the share of your search traffic linked to your brand and you have an idea of all the business that is escaping you when you just have to go look for it.
We still rely on approaches from the last century and inherited from traditional marketing, based on brainstorming or “I think that”. It doesn't work and it can't work: the behavior of consumers or buyers online is not the same as their functioning offline. However, the approaches deployed are the same as what is done offline. If we don't adapt to customers who have evolved, we lose them. This is often what happens. When we analyze, we realize that in general it is almost only existing customers who come to a site. Very few sites manage to generate a real acquisition of new business. The worst sector I have analyzed is new car sales Automotive professionals are so convinced that the brand remains the primary criterion of choice (and numerous offline studies confirm this) that they do not think about considering the other criteria.
Because there is an essential point, which many ignore: the customer's online behavior has Email Data nothing to do with their offline behavior. Coming online with your ready-made ideas and not confronted with market reality is a guarantee of failure. It is more often online that allows us to better understand offline than the reverse. We very often come to sites that have more than 75% branded traffic. That is to say linked to the brand. We regularly have 99% or even 100% branded traffic. In usage, almost 90% of Internet users' requests are not. You look at this data, you calculate the share of your search traffic linked to your brand and you have an idea of all the business that is escaping you when you just have to go look for it.
We still rely on approaches from the last century and inherited from traditional marketing, based on brainstorming or “I think that”. It doesn't work and it can't work: the behavior of consumers or buyers online is not the same as their functioning offline. However, the approaches deployed are the same as what is done offline. If we don't adapt to customers who have evolved, we lose them. This is often what happens. When we analyze, we realize that in general it is almost only existing customers who come to a site. Very few sites manage to generate a real acquisition of new business. The worst sector I have analyzed is new car sales Automotive professionals are so convinced that the brand remains the primary criterion of choice (and numerous offline studies confirm this) that they do not think about considering the other criteria.